1 post tagged “lost”
Although I'm often frustrated by Lost and JJ Abram's "do whatever the freak I want and you'll just deal with it" style of writing, I have to admit that the Lost marketing campaign has been amazing this summer.
The Web scavenger hunt that's created thousands of blogs and millions of comments is one of the more immersive marketing campaigns I've witnessed. Best of all, it's tons of fun and doesn't feel a drop like marketing.
Here's the latest find posted on YouTube. Thanks to Jamison for the pointer.
